Harnessing the secret structure of innovation
Firms can harness the shifting importance of component building blocks to build better products and services and hence increase their chances of sustained success.
MIT Sloan Management Review 59, 37 (2017)
M. Reeves, T. Fink, R. Palma, J. Harnoss
LCP
Innovation is often viewed as more art than science. But in reality, companies can improve their odds of sustained success by taking advantage of information about the unfolding innovation process.